Creaform rebrands with new "Innovation Takes Form"
Creaform has unveiled its new brand evolution, “Innovation Takes Form”. The automated and portable 3D measurement solutions provider’s new initiative is broken down into three key pillars: state-of-the-art products, stellar customer relationships, and fearless ambition. There will also be a particular focus on the company’s employees, partners, customers, and its journey through “the innovation mindset.”
The company has already seen over 20 years of innovation where it has established itself in the 3D measurement industry through the development of high-technology solutions. As a result, Creaform has been able to grow its customer base and establish strong relationships with them.
The new brand evolution aims to build upon the “intrinsic expectations about the metrology market.” This specifically relates to the product, the relationship, and the ambition. Creaform measures success based on the following three criteria:
- The level of satisfaction felt by users when scanning and measuring with intuitive tools.
- What human connections the company make.
- Whether there is a ripple effect regarding the user’s ambition.
“Our goal was to embrace our commitment to a comprehensive customer experience,” said Fanny Truchon, President, and Business Unit Manager at Creaform.
“While our products and quality have always taken centre stage, and rightly so, it is now time to shine a light on the actual process. Innovation is at the crossroads of the people, their creations, and their desire to achieve. That is what we call Experiencing Innovation.”